Marketing assignment

Marketing assignment

Unit 2 Marketing Essentials Assignment Introduction For accomplishing business objectives, the organisation has to take help from different business functions such as human resource management, finance, accounting, production, and marketing His Marketing Honors Thesis, which focused on the topic of email marketing, led to development of the company Quirk eMarketing, which he currently is the CEO of. He is considered to be an eMarketing specialist and he lectures on Internet Marketing at the University of Cape Town, Red & Yellow School of Advertising and Cape Peninsula University The 4 Ps of marketing: These 4 P’s of Marketing Assignment is the product, price, place, and promotion. Now, a 5th P is also added that is “people.” Whenever you are given a marketing management case study analysis paper, you need to study and research on all these 5 factors the business profits of the given organization

Defining the Marketing Research Problem Marketing Research Assignment Help and Homework Help

For accomplishing marketing assignment objectives, the organisation has to take help from different business functions such as human resource management, finance, accounting, production, and marketing.

Out of marketing assignment functions, marketing is most important because it helps the organisation in selling as well as promoting its business so that it can accomplish competitiveness over a market competitor. For the current business report, marketing assignment, Your Destinations has marketing assignment selected as it is a newly established organisation and gives core attention to its marketing activities. This organisation is a rapidly growing firm which operates its business activities into Essex and London.

For having better growth and development Your Destination wants to expand its business in Aberdeen, Newcastle, and Manchester so that it can easily compete with market leader namely National Express, marketing assignment.

This report will include the discussion on different marketing roles and responsibilities that a manager has to perform, marketing assignment. Also, it will be explained that how marketing roles and responsibilities contribute to achieving business marketing assignment. Further, it will include the comparison between your destination and National express to determine how different organisation applies marketing mix elements.

At last, there will be the development of a clear marketing plan which will help your destination in dealing with market competitors. Marketing can be referred to as a process of buying and selling goods or services, which helps the organisation in accomplishing its objectives as well.

In traditional time, marketing assignment, business people have focus only profit maximisation instead of the satisfaction level of customers. In the present time, all business entities have become market-oriented which force them to focus more on their marketing activities as well as practices. For controlling as well as managing the marketing activities, marketing assignment, your destination appoints marketing to manage who plays different roles and responsibilities so that organisation can huge market growth and development Armstrong, Adam, Denize and Kotler, There are various important tasks which should be completed by marketing managers such as product promotion, advertisement, and fulfilment of all production requirements because production is the only function upon which business success depends.

Apart from this, the manager of the marketing section must be accountable for the coordinating, controlling, marketing assignment, organising and directing function. Your destination is a transportation organisation which totally depends upon its management function and marketing activities because they help the organisation in attracting a huge number of customers and managing them in an appropriate manner, marketing assignment.

Moreover, there are some other marketing roles and responsibilities which should be performed by the manager of your destination, these are followed as under:. Market research: This is the first and most pivotal responsibility of any marketing manager.

For surviving in a competitive marketplace, the manager has to be well aware of the exact customer needs and market trends. By having knowledge about customer needs organisation can make changes in its current production function and produce products or services which highly satisfy the customer needs Arnett and Wittmann, Promotion and advertisement: It has become very much important for a marketing manager to keep knowledge about different promotional and advertisement techniques so that it can promote its business products in a cost-effective manner.

Both promotion and advertisement are essential activities for marketing managers as it helps the organization in competing with market competitors and attracting a large number of customers, marketing assignment. Brand marketing assignment In the present time, marketing assignment, only those companies are surviving in a competitive marketplace that has strong brand equity or which manage its brand image in an appropriate manner Bai and Chang, marketing assignment, For making your destination a successful transportation organization it is important for its marketing manager to adopt those methods through which he can manage as well as increase its brand equity in the marketplace.

Product development: On the basis of market research, marketing assignment, the marketing manager has to improve their production process so that they can produce a high-quality product in a cost-effective manner.

In simple words, the marketing manager is responsible for identifying the market trends and implementing them in current product function so that organization can provide high-quality products to the customer at lower prices. Also, this step of market manager helps the organisation in accomplishing competitive advantage over market competitors Baker, Internal communication: The most significant role of the marketing manager is to build good relationship among all business sections so that they can communicate and cooperate with each other, also they can help the organisation in leading at high business growth, marketing assignment.

Hence, these are the major function which needs to be operated by the marketing manager of your destination in order to increase the business growth as well as development.

Your destination can accomplish its business objectives only if its marketing manager performs his roles and responsibilities in the wider marketing assignment context Baker, In simple words, by performing marketing roles and responsibilities manager can help other departments in accomplishing their goals as well as objectives. The major roles of marketing manager of your destination are followed as under:.

Source: Feng et al. Identification of market potential: For surviving in a competitive marketplace, it is highly essential for a marketing manager to identify current market trends as well as growth opportunities which can lead their business to the high level of success and growth. In the present time, all companies try to identify their market needs and potential so that they can satisfy their target customer in most effective and in a relevant systematic manner Chen, The manager of marketing regarding your destination focus on those merging needs of the market which attract customer most.

By satisfying such needs Transportation Company can easily achieve competitive advantage, marketing assignment. Creation of marketing plan: For fulfilling the business objectives, marketing manager of your destination produce successful business plans which assist the organization in increasing organisational profitability as well as productivity. While making a marketing plan, marketing assignment, a business manager has to keep in mind various important aspects such as targeting, segmenting and positioning activities which leads the organisation towards business success.

In the present time, marketing assignment, business entities invest huge amount on their marketing plan because it helps them in analysing their current market position Chen, Marketing assignment, it provides strategic direction to the company so that it can achieve its desired results in an appropriate manner.

Supervision of business activities: It is the huge responsibility of marketing manager to supervise business activities so that they can improve the efficiency as well as the effectiveness of the business enterprise. The process of supervision makes marketing manager familiar with internal and external activities of your destination such as production, procurement, and service delivery process.

Product launch: Before the product launch, marketing manager deeply analyse the positive and negative sides of the product so that it can make sure that customer will not get harmed, marketing assignment. After getting marketing assignment from different tests, business services reach to final customers. Hence, these are some most important roles and responsibilities of marketing manager which coordinates with other business departments marketing assignment production, finance etc.

so that desired business goals can be accomplished in an appropriate manner Marketing assignment and Mårdh, The functions which are coordinated by the marketing manager are followed as under:. Finance Department: Without taking any help of finance section, the marketing manager can never build a successful business plan because for operating planned activities it needs enough capital. While making a marketing plan, marketing assignment, manager consults with finance team so that he can allocate financial resource in an appropriate manner.

This helps your destination in creating coordination among business functions and also helps in creating effective marketing budget that fulfils all the planning requirements. Production Department: The most effective function of the manager in respect of marketing marketing assignment to research and identify current market trends, marketing assignment. After collecting market information, he has to consult with production manager so that they can make changes in the marketing assignment process if required.

With mutual understanding, marketing and production can make necessary changes in a product which will help the organisation in increasing its marketing assignment as well as marketing assignment. Research and Development Department: This section is responsible for researching new needs of the customer and developing quality products which can bring an organisation to reach and earn a high level of profits and success, marketing assignment.

Marketing assignment globalisation is a major reason that is increasing competition in all business industries like transportation, manufacturing and so on. The increasing market competition influences a huge impact on your destination and its profit margins.

Marketing assignment this type of situation, it becomes important for a marketing manager to perform their roles and responsibilities in an appropriate manner so that the organisation can accomplish its desired results without any problem, marketing assignment. For surviving in the marketing environment, it is essential for a marketing manager to analyse the market trends and customer needs on a continuous basis so that he can provide better satisfaction to business customers Feng, Morgan and Rego, There are different marketing roles such as management of the business brand, promotion, advertisement and market research which are performed by a marketing manager so that organisation can accomplish competitiveness over market contenders.

Marketing is considered as that business function which coordinates with other functional units of your destination so that desired business goals and objectives can be achieved in a proper manner, marketing assignment. The marketing section coordinates with other functional units so that they can operate business activities in most effective manner.

For instance, marketing assignment, while making marketing budget business manager has to coordinate with the finance manager so that financial resources can be allocated in an appropriate manner Germann, Ebbes and Grewal, Apart from this, the marketing section collects about new customer needs and market trends so that production section can produce products or services as per customer preferences. All these practices influence positive impact on business growth and also help your destination in achieving its predetermined goal as well as objectives.

As per the observation of Bakermarketing is that essential function of business enterprise which helps it in promoting business products and services so that maximum number of the customer will get attracted towards it, marketing assignment.

There are two major components of marketing which are product development and market research. On the marketing assignment of conducted research, marketing team collects informative data regarding market trends and customer needs which should be implemented in production function for the better marketing assignment or service development. In the present time, marketing assignment, customer likes to shift to those companies which cooperate with latest market trends.

The best feature of above-mentioned components is that they interrelate with each other. The marketing mix is that business concept which helps the business entity in achieving its desired results in an appropriate manner, marketing assignment. There are seven marketing mix elements which are applied by both the destinations such as your destination and National express but in some different ways. The most important tactics of the marketing mix are product, price, marketing assignment, promotion, place, marketing assignment, physical evidence, process, marketing assignment, and people, marketing assignment.

By focusing on these components, your destination can lead to a high level of success and growth. The product elements help the organisation in determining which kind of services customer wants and how they can marketing assignment their needs. Moreover, by focusing more on people and process elements business enterprise can strengthen its position within the competitive marketplace Germann, marketing assignment, Ebbes and Grewal, marketing assignment, The physical evidence of organisation makes it different from other industry rivalries, marketing assignment.

Hence, it can be said that marketing mix elements help your destination in accomplishing its desired results, marketing assignment. Different components of the complete marketing plan are followed as under:. Executive summary: The marketing plan can be referred to as blueprint of an organisation which provides right direction to the organisation so it can achieve its desired goals in a proper manner.

Current marketing plan would be a marketing assignment on your destination for its marketing assignment expansion. Company Overview: Your destination has recently completed its 3 years of success. This organisation is specialised in providing marketing assignment services Westwood, marketing assignment, But for surviving in a competitive marketplace it wants to expand its business in Manchester, Glasgow and another area for which it needs to design to marketing plan which will include the situation analysis, STP analysis, marketing mix elements, and marketing budget.

Situation analysis: Before making a business plan, it is important for your destination to analyse both internal as well as an external business environment which can be determined by below mentioned analytical tools Wrenn and Mansfield, PEST analysis: This business tool helps marketing assignment analysing the external factors which are mentioned below:. Political factors: The changing taxation policies, legal rules, and regulation come under this section. Before expanding business in new areas your destination needs to identify the political stability of those areas.

Economic factors: For having better growth, the organisation needs to analyse the income level of people so that it marketing assignment provide its services on marketing assignment prices. Technological factors: With the help of advanced business technologies like social media and other digital platforms organisation can attract a huge number of customers Paley, marketing assignment, Social factors: Consideration of social needs and cultural values helps organisation in leading a high level of success.

SWOT analysis: This business analysis tool provides information about the internal environment of the organisation. Marketing objectives: The major objectives of your destination are followed as under:.

STP analysi s: With the help of this business analysis tool your destination can set marketing assignment segmentation, positioning and targeting strategies which are followed as under:. Marketing tactics: There are seven most important market mix elements which are applied by your destination for having better growth, marketing assignment, these are followed as under:.

Product: The most important product of your destination will be its high-quality transportation services across the nation along with basic facilities. Price: The price range of your destination will start from Euro so that people with all backgrounds can afford its services. Place: For having better growth and competing with market competitors, the organisation will provide nationwide transportation services.

Promotion: For attracting a larger number of people, marketing assignment, the organisation will take help of social media platforms which are cost effective also.

Utility Marketing Assignment

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Marketing Dissertation Topics - Ideas & Examples by Experts

The 4 Ps of marketing: These 4 P’s of Marketing Assignment is the product, price, place, and promotion. Now, a 5th P is also added that is “people.” Whenever you are given a marketing management case study analysis paper, you need to study and research on all these 5 factors the business profits of the given organization Dec 27,  · Marketing is a subject that deals with identification, anticipation and satisfaction of consumer requirements profitably. It is a set of activities that consists of processes for the creation, communication, delivery, and transacting offerings that is valuable for consumers, clients and the society at Jul 20,  · Marketing is simplistically defined as ‘putting the right product in the right place, at the right price, at the right time.’ Though this sounds like an easy enough proposition, a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark, a promising product or service can fail completely and end up costing the company