Jan 09, · Corporate Customer Relationship Management Structure: The objective of this dissertation topic is to study and analyze the customer relationship management structure of corporate of your choice. It can be any sort or type of corporate, for instance, huge corporations like Google or Microsoft, Or small local businesses/blogger.com: Carolina James Customer Relationship Management (CRM) is one such technique which is gaining importance in attracting and retaining customers. CRM refers to technologies, strategies and practices used by firms to analyze and manage customer data and interactions throughout customer lifecycle (Kanchan & Sharma, ). In this study, the researcher will analyze Note Crm Dissertation Proposal that the first generation may take longer, but subsequent generation on same topic will be almost instant. You should enable essay rewrite and/or sentence shuffler feature if you wish to obtain unique essay that passes plagiarism check/10()
Customer Relationship Management : Research Proposal - Free Sample
A crm dissertation proposal on the impact of Customer Relationship Management CRM on acquiring and retaining customers in the hospitality industry of Singapore: A case study of Hotel Ibis Singapore. Singapore, being one of the top tourist destinations in the Asia has witnessed a tremendous growth in the hospitality industry, crm dissertation proposal. The competition is also getting fierce and the companies are implementing new and latest technologies to attract and retain customers.
Customer Relationship Management CRM is one such technique which is gaining importance in attracting and retaining customers. In this study, the researcher will analyze the impact of CRM on acquiring and retaining customers in the hospitality industry of Singapore by considering Hotel Ibis as Case Study Company.
Hotel Ibis is one of top 3 star hotels in Singapore. This hotel has been chosen because the results obtained from here can be generalized it medium-large sized hotels in Singapore who can adopt CRM. Further, crm dissertation proposal, collecting data would be easier from this hotel due to easy accessibility.
This study aims to analyze the impact of CRM on acquiring and retaining customers in the hospitality industry of Singapore, specifically in Hotel Ibis. The first part is operational CRM which involves with the automation of basic business processes such as service, crm dissertation proposal, sales, marketing etc.
The second part is analytical CRM which involves collecting and transforming customer data to useful knowledge that will help identify the behavioural patterns of customers, demands, wants etc. The third part is cooperation CRM which enhances the relationship i.
contact with customers. Further, the study of Chadha CRM improves the relationship of company with customers which further leads to customer retention. Both Primary and secondary data will be used to achieve the objectives of this study. Secondary data will be collected through accessing journals and books.
Primary data will be collected through interview with 4 mangers of Ibis hotel. Interview would provide in-depth information to the researcher about the relationship between variables in the study. The main ethical issue is concerned with the collection of primary data.
Consent will be obtained from the managers and their identity and data collected will be kept confidential. Becker, crm dissertation proposal, J. The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. International Journal Of Research In Marketing, 26 3 Chadha, A. Case Study of Hotel Taj in the Context of CRM and Customer Retention. Kuwait Chapter of Arabian Journal of Business and Management Review, 4 7crm dissertation proposal, Dubihlela, J.
Impact of e-CRM Implementation on Customer Loyalty, Customer Retention and Customer Profitability for Hoteliers along the Vaal Meander of South Africa. Mediterranean Journal Of Social Sciences. Application of Customer Relationship Management CRM practices in Hotel Industries: A Review, crm dissertation proposal.
International Journal Of BRIC Business Research, 4 3 Hospitality Net - The Global Hotel Industry and Trends for Hospitality Net. Mohammad, A, crm dissertation proposal. Assessing the influence of customer relationship management CRM dimensions on organization performance.
Journal Of Hospitality And Tourism Technology, 4 3 My Assignment Help. Research Proposal: Customer Relationship Management. My Assignment Help Research Proposal: Customer Relationship Management [Online].
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How To Write A Research Proposal For A Dissertation Or Thesis (With Examples)
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